![]() Therefore, you can first search for search words and combine these to get to more search words. ![]() If you change function within the Adwords Keyword Planner your progress will be saved. The new Keyword Planner is a big progress compared to the old tools. This is a fast and easy way to get large amounts of search words. On the starting screen can for example be chosen to combine terms to lists of search words. But the Keyword Planner has even more functions. With this the most important part of the Keyword Planner is accomplished. If you are happy with the new campaign, you can download it as a CSV file and import it in the Adwords Editor. Keywords can also be added and deleted in this screen, and you can adjust the match type to get more detailed data. By entering a maximum CPC bid on top, the Keyword Planner will calculate the expected amount of clicks, impressions, average position and how big the total daily costs will be. On this place you can see for different scenarios what the influence on your marketing performances (and your wallet) will be. We will now click the blue button "Get estimates and review plan" to continue to the next screen. You can add keyword-suggestions by selecting an existing ad group. Under the tab page “Keyword Ideas” more suggestions are given for individual search words without summarizing them in ad groups. ![]() We close the ad group and return to the main screen. There is no possibility to split advertisement groups or to easily move search words to another ad group. By clicking on the adgroup “Bosch” a new screen opens up in which search words can be added or deleted. ![]() After the click the ad group shows up on the right side of the screen.Īdvertisement groups can, once added to the plan, not be modified. If we are satisfied with the content of advertising group “Bosch” this can be added to the “Plan” with a blue arrow.Įventually this plan can be downloaded, with the Adwords Editor imported and edited. Next to the monthly search volume, the level of competition and the average CPC is shown. The list with search words inside the adgroup “Bosch” is shown within one click. In the middle are a couple of suggestions for advertisement groups.īy clicking on the advertising group you can quickly see which search words are in there. On the left are the earlier entered specifications for location, language and other filters. On top of the screen you can see our entered search word: “drill”. This is the heart of the Keyword Planner. We click on “Get ideas” to get to the next screen. CPC, Keyword Competition or by filtering specific search words. Finally the search task can be refined by setting limits to the search volume, avg. Thereafter we can specify under “Targeting” the location, language and the search Network.įor this campaign are Dutch and Dutch speaking Belgium of interest. To keep it simple, we can enter the word “drill” in the first textbox. Think about your product pages, competitors, related news and blog websites, etc.
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